From “Thinking Bigger Business” Journal
Look at the most successful teams, whether in sports or in business, and you’ll see a strong team identity. At Associated Equipment Sales, winning customer service is delivered by Team ADOST, Team Tattoo. Team All Timers, Team West, Team TKO and Team Fox. Owners Keith Williams and Jere Kimmel say the small competitive and fun work teams achieve the best results for their customers.
It isn’t just the team names that set this six-year-old company apart from other companies providing industrial and commercial heating and cooling equipment, it’s the empowered team members and the intense focus on customer service. The company has no formal employee title, as each employee’s “title” is customer service.
Keith Williams and Jere Kimmel believe in hiring for attitude and training for success. They look for employees who exhibit great passion, willingness and diligence. Then they provide them with all of the knowledge they need to best serve customers.